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Heineken
Partnership playbook
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Football
Time to read: 5 min
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
April 22, 2026
credit: Shutterstock
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Fan Engagement
Time to read: 3 min
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real Hardcore Fans” campaign 
February 13, 2024
Credit: Shutterstock
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Football
Time to read: 2 min
UEFA & Heineken renew lengthy Champions League partnership
September 20, 2023
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Fan Engagement
Time to read: 2 min
Heineken extends F1 partnership due to 'phenomenal growth'
May 31, 2023
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Horse Racing
Time to read: 3 min
Verstappen and Red Bull promote responsible drinking with Heineken
February 21, 2023
BREAKING
Football
Time to read: 2 min
D.C. United takes fan experiences ‘to new heights’ with Heineken
January 19, 2023
BREAKING
Horse Racing
Time to read: 2 min
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand Prix
November 4, 2022
04:42
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Sponsorship
Time to read: 2 min
UEFA reminds Euro 2020 teams of commercial contracts following Ronaldo fall-out
June 18, 2021
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Sponsorship
Time to read: 2 min
Ronaldo and Pogba rebuff Euro 2020 sponsors
June 16, 2021
BREAKING
Sponsorship
Time to read: 2 min
Amstel brews up endorsement deal with Rafael Nadal
April 20, 2021
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Sponsorship
Time to read: 2 min
West Ham United adds Trustly to sponsorship portfolio
February 26, 2021
BREAKING
Horse Racing
Time to read: 2 min
Heineken’s Pincus replaces Barnett as F1 director of commercial partnerships
February 27, 2020
BREAKING
UK
Time to read: 2 min
Swarbrick set for new FA Commercial & Marketing role
October 9, 2019
BREAKING
Football
Time to read: 2 min
KNVB toasts partnership extension with Heineken 
August 12, 2019
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026